March 08 , 2004

The Liberal Party of Canada has introduced its new logo, a new visual identity for a party which looks confidently to the future. The new design signals the Party's renewal and clear vision for the future, while building on the values that have guided the Liberal Party for more than a century. It incorporates key elements that have come to symbolize the Party's philosophy of openness and inclusion.

Its features include:
- the maple leaf as a symbol of the Liberal Party's commitment to Canada;
- red as the predominant colour;
- an "arc" design which evokes the party's status as Canada's only truly national party, a horizon filled with possibilities for the country, as well as its vision of a strong and united Canada;
- the arc, of course, doubles as an "accent aigu" to demonstrate the bilingual nature of the party; and
- a new typeface which gives the logo a crisp, contemporary look.

The party's updated look replaces that introduced in 1993. Most federal parties have changed their visual identities several times during that period. "While the Liberal Party of Canada is extremely proud of its heritage, it is focused on the future. We are a strong national Party that will always find new and better ways to serve the citizens of Canada. Under Prime Minister Paul Martin, we will continue to grow stronger together through a shared vision of how we can build a better Canada," said party president Michael Eizenga.