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KFC's Colonel Sanders Logo Visible From Outer Space |
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Written by Staff/Wire
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Tuesday, 14 November 2006 |
 Kentucky Fried Chicken, better known as KFC, working on the assumption that extraterrestrials get hungry too, has announced the launch of the Colonel Sanders logo that is large enough to be seen from space. Taking no chances that the logo might be missed, the world's largest advertisement is situated right in the middle of the infamous Area 51, specifically in The World's Only Extraterrestrial Highway otherwise known as the UFO Capital of the World.
The unveiling of the 26,670 square metre (87,000-square foot) depiction of the beloved face of Colonel Sanders, KFC is now the world's first brand visible from outer space. According to a press realease by KFC, "the new logo depicts Colonel Sanders with his signature string tie, but replaces his classic white, button-down suit with a red apron." Graham Allan, President of KFC International added, "KFC is boldly going where no brand has gone before!".
The logo was was built in Rachel, Nevada and is made up of 65,000 one-foot square painted tiles. It took 24 days to lay out the tials on the Nevada desert floor. The project is the first step in KFC's Global Re-Image Campaign which aims to contemporize the look of KFC's logo, restaurant design, advertising, packaging, point-of-sale and uniforms.
Nancy Cogger, Chief Marketing Officer said that Canadians will also notice the re-imaging changes in KFC restaurants across the country. "We've already started by launching a range of new exciting products in 2006 including chicken fries and early in the New Year we will have 0 grams of trans fat in our products", said Cogger. |
